In my role at Hutch, I significantly contributed to the design and development of Matchcreek Motors (formerly Forza Customs) during its global launch phase.

I was instrumental in creating new gameplay mechanics, developing levels, and collaborating with various teams to ensure a successful launch and ongoing operations.

Acting as the bridge between in-house and outsourced design teams, I led weekly meetings to promote collaboration, guide design iterations, and keep the project aligned with the game's vision.

 

Working closely with UX designers and the Product Manager, I produced clear and concise documentation that facilitated implementation of new mechanics, features, and events, including the Buying Car Feature and Selling Car mini-game. My role also entailed analysing both qualitative and quantitative player data to inform design decisions. By refining level designs and difficulty flows based on AB testing and player metrics, I contributed to enhancing player retention and spending.